TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The dynamics of mass communication: media in the digital age 
SN  - 9780071070614
U1  - 302.23 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw hill
KW  - Mass media
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip086/2007051525.html
ER  -