@book{49994,
	author = {Dominick, Joseph R.},
	title = {The dynamics of mass communication :},
	publisher = {Tata McGraw hill},
	year = {2010},
	address = {New Delhi},
	edition = {10th ed},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/ecip086/2007051525.html}
}