@book{49942,
	author = {Burton, Graeme},
	title = {Media and society :},
	publisher = {Tata McGraw Hill},
	year = {2010},
	address = {New Delhi},
	edition = {2nd ed},
	note = {Includes bibliographical references  and index},
	url = {http://www.loc.gov/catdir/enhancements/fy0737/2007296970-b.html}
}