TY  - BOOK
AU  - Rao, K. Venugopal
AU  - 
TI  - Product and brand management: text and cases 
SN  - 9789350246924
U1  - 658.827 
PY  - 2010///
CY  - Mumbai
PB  - Himalaya Publishing House
N1  - Includes bibliographical references
ER  -