TY  - BOOK
AU  - Biswas, Supriya
AU  - 
TI  - Relationship marketing : : concepts, theories and cases 
SN  - 9788120339835
U1  - 658.8 
PY  - 2011///
CY  - New Delhi 
PB  - PHI Learning 
N1  - Includes bibliographical references and index
ER  -