TY  - BOOK
AU  - Polonsky,Michael J.
AU  - Waller,David S.
TI  - Designing and managing a research project: a business student's guide 
SN  - 9788132105770
U1  - 650.072 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publications
KW  - Business
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks
ER  -