a business student's guide Polonsky, Michael J. creator Waller, David S. text New Delhi Sage Publications 2010 2nd ed monographic xiii,279p. 23cm. (pbk) Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data analysis -- Quantitative data analysis -- Establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks. by Michael Jay Polonsky [and] David S. Waller. Includes bibliographical references and index. Business Research Methodology 650.072 9788132105770 ENG-101754 B-428334-336 DBAD/PUB Researchco Book Centre 20101108105920.0