00597 a2200193 4500 4840 4840 ENG-86585 9788120332256 195.00 EN-70118 DBAD / PUB 659.1 Jones, John Philip When ads work : by John Philip Jones new proof that advertising triggers sales / 2nd ed New Delhi Prentice-Hall of India 2007 M-97, Connaught Circus, New Delhi 110 001 xix, 209 p 22cm (pbk) Includes index dpl EN ddc 659.1 JON 0 0 0 1 NFIC DBAD DBAD DBAD/PUB 195.00 0 659.1 JON EN-70118 2008-09-15 00:00:00 1 195.00 EN