TY  - BOOK
AU  - Ulwick, Anthony
TI  - What customer want: using outcome- driven innovation to create breakthrough products and services 
SN  - 0070606404
U1  - 658.575 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing  
N1  - Includes bibliographical references and index
ER  -