00514nam a22001457a 450000500170000000800410001702000150005803500130007308200120008610000200009824501270011826000510024530000220029650000500031820100927124232.0100927t        xxu||||| |||| 00| 0 eng d  a0070606404  aB-192097  a658.575  aUlwick, Anthony  aWhat customer want :busing outcome- driven innovation to create breakthrough products and services /cby Anthony Ulwick,   aNew DelhibTata McGraw-Hill Publishing  c2005  a202p.c20cm (pbk)  aIncludes bibliographical references and index