TY  - BOOK
AU  -  Venugopal, Pingali
TI  - Marketing management: a decision-making approach / 
SN  - 9788132104711
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Response Books
KW  -  Marketing
KW  - Management
N1  - Includes bibliographical references and index;  Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process
ER  -