a decision-making approach Venugopal, Pingali creator text xxu New Delhi Response Books 2010 monographic eng

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xvii,245p. 24cm (pbk) Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. by Pingali Venugopal Includes bibliographical references and index. Marketing Management 658.8 9788132104711 ENG-101447 B-422725-731 DBAD/PUB K.K.Pub/Ven dpl 100908 2010090808278.0 Eng