02791nam a22003617a 4500 2010090808278.0 100908t xxu||||| |||| 00| 0 eng d ENG-101447 B-422725-731 9788132104711 395.00 EN-84980 B-422725-731 DBAD/PUB K.K.Pub/Ven dpl Eng 658.8 Venugopal, Pingali 18851 Marketing management : a decision-making approach / by Pingali Venugopal New Delhi Response Books 2010 B1/I-1 Mohan Cooperative Industrial Area Mathura Road New Delhi 110044 xvii,245p. 24cm (pbk) Includes bibliographical references and index. Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. Marketing Management. 18852 ddc EN 658.8 VEN 44396 44396 0 0 ddc 0 1 NFIC DBAD DBAD 2010-09-08 DBAD/PUB 395.00 0 658.8 VEN EN-84980 2010-09-08 00:00:00 1 395.00 2010-09-08 EN 0 0 ddc 0 0 NFIC L L 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 1 2 658.8 VEN B-422725 2019-12-31 00:00:00 2019-12-01 1 395.00 2011-06-03 EN Legal Case (Register 2019) 0 0 ddc 0 0 NFIC BL1 BL1 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 0 658.8 VEN B-422726 2011-06-03 00:00:00 1 395.00 2011-06-03 EN 0 0 ddc 0 0 NFIC JP JP 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 11 2 658.8 VEN B-422727 2026-05-19 2026-05-05 13:32:54 2026-05-05 1 395.00 2011-06-03 EN 0 0 ddc 0 0 NFIC ZLS ZLS 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 0 658.8 VEN B-422728 2011-06-03 00:00:00 1 395.00 2011-06-03 EN 0 0 ddc 0 0 NFIC VP VP 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 5 1 658.8 VEN B-422729 2016-12-09 00:00:00 2016-11-24 1 395.00 2011-06-03 EN 0 0 ddc 0 0 NFIC BL3 BL3 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 0 658.8 VEN B-422730 2011-06-03 00:00:00 1 395.00 2011-06-03 EN 0 0 ddc 0 0 NFIC BL4 BL4 2011-06-03 K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 395.00 4 1 658.8 VEN B-422731 2021-12-07 00:00:00 2021-11-24 1 395.00 2011-06-03 EN