TY  - BOOK
AU  - Jugenheimer,Donald W.
TI  - Advertising and public relations research
SN  - 9788120341364
U1  - 659.072 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertising
KW  - Research
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -