TY  - GEN
AU  - Kaleem Mohammed Khan
AU  - Mohammed Naved Khan
TI  - The encyclopaedic dictionary of marketing
SN  - 0761935010
U1  - 381.03 
PY  - 2006///
CY  - New Delhi
PB  - Response Books
KW  - Marketing
N1  - Includes bibliographical references
ER  -