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  <titleInfo>
    <nonSort>The </nonSort>
    <title>encyclopaedic dictionary of marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kaleem Mohammed Khan</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Mohammed Naved Khan</namePart>
    <namePart type="date">1969-</namePart>
  </name>
  <typeOfResource/>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Response Books</publisher>
    <dateIssued>2006</dateIssued>
    <issuance/>
  </originInfo>
  <physicalDescription>
    <extent>352 p. ill. ; 25 cm. (Pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Kaleem Mohammed Khan[and] Mohammed Naved Khan</note>
  <note>Includes bibliographical references</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">381.03</classification>
  <identifier type="isbn">0761935010</identifier>
  <identifier type="isbn">817829656X</identifier>
  <identifier type="isbn">9780761935018</identifier>
  <identifier type="lccn">ENG-86271</identifier>
  <identifier type="stock number">DBAD / PUB</identifier>
  <recordInfo/>
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