TY  - GEN
AU  - Radhakrishnan-Swami,Meenakshi
TI  - Stratagem: cases on retail, products, services, and trends 
T2  - Business standard-McGraw-Hill professional
SN  - 9780070617612
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Strategic planning
KW  - India
KW  - Business planning
KW  - Commercial products
KW  - Marketing
KW  - Retail trade
KW  - Management
N2  - Excerpts of author's columns from the Business standard focussed on strategic planning of commercial and retail trade in India
ER  -