Stratagem
cases on retail, products, services, and trends
Radhakrishnan-Swami, Meenakshi.
creator
New Delhi
Tata McGraw-Hill Publishing
2007
xiii, 354 p. 23 cm. (Pbk.)
Excerpts of author's columns from the Business standard focussed on strategic planning of commercial and retail trade in India.
Meenakshi Radhakrishnan-Swami
Strategic planning
India
Business planning
India
Commercial products
India
Marketing
Retail trade
India
Management
658.4012
Business standard-McGraw-Hill professional. Business essential series
9780070617612
0070617619
ENG-86209
DBAD / PUB