TY  - GEN
AU  - Gupta,Vipin
AU  - Gollakota,Kamala
AU  - Srinivasan,R.
TI  - Business policy and strategic management: concepts and applications 
SN  - 8120332447
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India
N1  - Includes index
ER  -