TY  - GEN
AU  - Sharma,Sangeeta
AU  - Raghuvir Singh
TI  - Advertising: planning and implementation
SN  - 8120329732
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Prentice Hall of India
N1  - Includes  index
ER  -