00517    a2200169   4500010001400000020002300014035001300037037001800050082001000068100002100078245008400099260004400183270004800227300003300275500002000308700001900328  aENG-86110  a8120329732c325.00  aEN-69643  bD.B.Act / Pub14a659.11 aSharma, Sangeeta1 aAdvertisingcby Sangeeta Sharma and Raghuvir Singhbplanning and implementation  aNew DelhibPrentice Hall of Indiac2006  aM-97, Cannaught Circus,bNew Delhie110 001  axviii, 478 p.c24 cm. (Pbk.)  aIncludes  index1 aRaghuvir Singh