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  <titleInfo>
    <title>Advertising and sales promotion</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kalaivani, V.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Thiruvarur</placeTerm>
    </place>
    <publisher>Pragatheeshwaran Publication</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>89p. 20cm (pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by V. Kalaivani</note>
  <subject>
    <topic>Advertising</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Sales Promotion</topic>
  </subject>
  <classification authority="ddc">658.82</classification>
  <identifier type="isbn">8190735780</identifier>
  <identifier type="isbn">9788190735780</identifier>
  <identifier type="lccn">ENG-99803</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20100811163636.0</recordChangeDate>
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