00581nam a22002057a 450000500170000001000140001702000220003102000250005303500130007803700130009108200110010410000180011524500550013326000510018827000520023930000210029165000160031265000270032865000200035520100811163636.0  aENG-99803  a8190735780c60.00  a9788190735780c60.00  aEN-83335  bDBAD/PUB  a658.82  aKalaivani, V.  aAdvertising and sales promotion /cby V. Kalaivani  aThiruvarurbPragatheeshwaran Publicationc2007  a116-A, Kappaludaiyan, Koradacheri, bThiruvarur  a89p.c20cm (pbk)  aAdvertising  aMarketing xManagement  aSales Promotion