TY  - BOOK
AU  - Gupta C. B.
TI  - Advertising and personal selling
SN  - 9788180547587
U1  - 658.82 
PY  - 2010///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Advertising
KW  - Public relations
N1  - Includes bibliographical references
ER  -