TY  - GEN
AU  - Kerber,Ronald L.
AU  - Laseter,Timothy M.
AU  - Russell,Max
TI  - Strategic product creation: deliver customer satisfaction from every level of your company
SN  - 0070659192
U1  - 658.575 
PY  - 2007///
CY  - New Delhi
PB  - Tata Mc-Graw Hill Publishing
N1  - Includes index
ER  -