TY  - BOOK
AU  - Majumdar, Ramanuj
TI  - Consumer behaviour: insights from Indian market 
SN  - 9788120339637
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning 
KW  - Motivation research
KW  - Consumer
N1  - Includes index
ER  -