00789nam a22002177a 450000500170000001000140001702000260003103500130005703700130007008200120008310000250009524500650012026000360018527000780022130000270029950000400032665000370036694200260040399900170042995201250044620100805164531.0  aENG-98405  a9788132102342c350.00  aEN-81938  bDBAD/PUB  a658.827  aVerma,Harsh V.98463  aBranding demystified :bplans to payoffs /cby Harsh V.Verma  aNew DelhibResponse Booksc2010  aB1/I-I Mohan Cooperative Industrial Area, Mathura RoadbNew Delhie110044  axiii,247p.c21cm (pbk)  aIncludes bibliographical references  aCommunication in marketing98464  2ddccENh658.827mVER  c39593d39593  001040718NFICaDBADbDBADd2010-08-05eDBAD/PUBg350.00l0o658.827 VERpEN-81938r2010-08-05 00:00:00t1v350.00yEN