TY  - BOOK
AU  - Verma,Harsh V.
TI  - Branding demystified: plans to payoffs 
SN  - 9788132102342
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Response Books
KW  - Communication in marketing
N1  - Includes bibliographical references
ER  -