00573nam a22001817a 450000500170000001000140001702000260003103500130005703700130007008200120008310000190009524500650011426000360017927000780021530000270029350000400032065000310036020100805164531.0  aENG-98405  a9788132102342c350.00  aEN-81938  bDBAD/PUB  a658.827  aVerma,Harsh V.  aBranding demystified :bplans to payoffs /cby Harsh V.Verma  aNew DelhibResponse Booksc2010  aB1/I-I Mohan Cooperative Industrial Area, Mathura RoadbNew Delhie110044  axiii,247p.c21cm (pbk)  aIncludes bibliographical references  aCommunication in marketing