TY  - BOOK
AU  - Kapoor, Neeru
AU  - 
TI  - Advertising and personal selling: a comprehensive textbook on advertising & presonal selling for all university courses 
SN  - 9788190445443
U1  - 658.85 
PY  - 2009///
CY  - New Delhi
PB  - Pinnacle
KW  - Baba Visakha Singh
KW  - Personal selling
KW  - Advertising
N1  - Includes bibliographical references
ER  -