00765nam a22002297a 4500008004100000010001400041020002600055035001300081037001500094040001800109082001100127100001800138245014400156260003000300270006200330300002800392500004000420600003500460650002100495650001600516700000300532081212t        xxu||||| |||| 00| 0beng d  aENG-98102  c275.00a9788190445443  aEN-81635  bDBAD / PUB  adplbEnglish   a658.85  aKapoor, Neeru  aAdvertising and personal selling:ba comprehensive textbook on advertising & presonal selling for all university courses /cby Neeru Kapoor  aNew DelhibPinnaclec2009  a24, D.D.A. Shopping Complex Ber Sarai,bNew Delhie110016  axiv, 345p.c25cm (pbk)   aIncludes bibliographical references  aBaba Visakha SinghxBiography.  aPersonal selling  aAdvertising