TY  - BOOK
AU  - Mohd Altaf
TI  - Brand management
SN  - 9788190849906
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Enkay Publishing House
KW  - Brand name products management
KW  - electromic commerce
KW  - industrial marketing
KW  - product management
N1  - includes bibliographical references and index
ER  -