TY  - BOOK
AU  - Hawkins, Del I
AU  - Mothersbaugh, L David
AU  - Mookerjee, Amit
TI  - Consumer Behavior: Building Marketing Strategy 
SN  - 9780070682160
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
N1  - includes index
ER  -