00526nam a22001697a 45000050016000000100014000160200026000300350013000560370013000690820012000821000017000942450051001112600042001622700081002043000021002855000050003062010072403523.0  aENG-96456  a9788190893572c795.00  aEN-79989  bDBAD/PUB  a659.111  aRajesh Kumar  aMedia research and planning /cby Rajesh Kumar  aNew DelhibDPS Publishing Housec2010  aRoom.No 213, 7/28, Mahavir Street ansariRoad, Darya Ganj.bNew Delhie110002  a280p.c22cm (Hb)  aincludes bibliographical references and index