TY  - BOOK
AU  - Phillips, Jack J.
AU  - Phillips, Patricia Pulliam.
TI  - The consultant's guide to results-driven business proposals: how to write proposals that forecast impact and ROI 
SN  - 9780070703599
U1  - 658.453 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing
KW  - Proposal writing in business
KW  - Rate of return
N1  - Includes bibliographical references (p. [311]-313) and index; The value evolution -- The proposal process -- How to develop objectives your clients will love -- Project needs : the basis for objectives -- Developing the proposal -- Managing the proposal process -- Forecasting reaction and learning -- Forecasting app
ER  -