how to write proposals that forecast impact and ROI Phillips, Jack J. creator Phillips, Patricia Pulliam. text New Delhi Tata McGraw Hill Publishing 2010 monographic xiii, 322 p.: 25cm. (pbk) ill. The value evolution -- The proposal process -- How to develop objectives your clients will love -- Project needs : the basis for objectives -- Developing the proposal -- Managing the proposal process -- Forecasting reaction and learning -- Forecasting app by Jack Phillips [and] Patricia Pulliam Phillips. Includes bibliographical references (p. [311]-313) and index. Proposal writing in business Rate of return 658.453 9780070703599 0070703590 ENG-96369 B-441265 DBAD/PUB Allied Publishers 20100709112955.0