TY  - BOOK
AU  - East, Robert
AU  - Wright, Malcolm
AU  - Vanhuele, Marc
TI  - Consumer behaviour: applications in marketing / 
SN  - 9788132103158
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - SAGE Publications
KW  - Consumer behaviour
KW  - Motivation marketing
N1  - includes bibliographical references
ER  -