TY  - BOOK
AU  - Bagozzi, Richard P.
AU  - Gurhan-Canli,Zeynep.
AU  - Priester, Joseph R.
TI  - The social psychology of consumer behaviour
T2  -  Applying social psychology ; edited by Stephen Sutton
SN  - 9780070700598
U1  - 306.3  
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Consumption (Economics)
KW  - Social aspects
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
N1  - includes bibliographical references and index
ER  -