@book{36486,
	author = {Bagozzi, Richard P. and Gurhan-Canli,Zeynep.},
	title = {The social psychology of consumer behaviour /},
	publisher = {Tata McGraw Hill },
	year = {2010},
	series = { Applying social psychology ; edited by Stephen Sutton},
	address = {New Delhi},
	note = {includes bibliographical references and index}
}