TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve
TI  - Repositioning: marketing in an era of competition, change, and crisis 
SN  - 9780070700482
U1  - 659.111 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Positioning (Advertising)
KW  - Competition
KW  - Strategic planning
N1  - includes index
ER  -