TY  - BOOK
AU  - Menon, Arpita
TI  - Media planning and buying: principles and practice in the Indian context 
SN  - 9780070147607
U1  - 659.111 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill 
KW  - Advertisment media planning
N1  - includes index
ER  -