00928nam a22002537a 4500 20100602113120.0 100602t xxu||||| |||| 00| 0 eng d ENG-96254 9780070147607 495.00 0070147604 495.00 EN-79787 DBAD/PUB DPL ENG 659.111 Menon, Arpita 21817 Media planning and buying : principles and practice in the Indian context / by Arpita Menon New Delhi Tata McGraw Hill 2010 7, West Patel Nagar New Delhi 110008 xvi, 345p.: ill. 22 cm (pbk) includes index Advertisment media planning 21818 ddc EN MEN 659.111 36471 36471 0 0 ddc Pbk 0 1 NFIC DBAD DBAD 2010-05-10 DBAD/PUB 495.00 0 MEN EN-79787 2010-06-02 00:00:00 1 495.00 2010-06-02 EN