TY  - BOOK
AU  - Havaldar, Krishna K.
TI  - Business marketing : : text and cases 
SN  - 9780070083257
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Business marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/mh021/87016860.html
UR  - http://www.loc.gov/catdir/enhancements/fy0737/87016860-b.html
ER  -