@book{36422,
	author = {Havaldar, Krishna K.},
	title = {Business marketing : },
	publisher = {Tata McGraw-Hill},
	year = {2010},
	address = {New Delhi},
	edition = {3rd ed},
	note = {Includes index},
	url = {http://www.loc.gov/catdir/toc/mh021/87016860.html}
}