TY  - BOOK
AU  - Greenberg, Paul
TI  - CRM at the speed of light: social CRM strategies, tools, and techniques for engaging your customers 
SN  - 9780070702523 
U1  - 658.812 
PY  - 2010///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Customer relations
KW  - Management
KW  - Electronic commerce
N1  - Includes index; OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -
ER  -