01286cam a2200289 a 4500 20100412125504.0 090917s2010 nyua 001 0 eng ENG-96173 9780070702523 495.00 0070702527 495.00 EN-79706 DBAD/PUB DPL Eng 658.812 Greenberg, Paul CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / by Paul Greenberg 4th ed New Delhi McGraw-Hill 2010 7, West Patel Nagar New Delhi 110008 xxvi, 662 p. : ill. 24 cm (pbk) Includes index. OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement - Customer relations Management. Electronic commerce. ddc EN 658.812 GRE 36319 36319 0 0 ddc Pbk 0 1 NFIC DBAD DBAD 2010-04-20 DBAD/PUB 495.00 0 658.812 GRE EN-79706 2010-05-25 00:00:00 1 495.00 2010-05-25 EN