01042cam a2200253 a 450000500170000000800410001701000140005802000270007202000240009903500130012303700130013604000130014908200120016210000200017424501270019425000110032126000330033227000430036530000390040850000200044750502600046765000360072765000250076320100412125504.0090917s2010    nyua          001 0 eng    aENG-96173  a9780070702523 c495.00  a0070702527 c495.00  aEN-79706  bDBAD/PUB  aDPLbEng  a658.812  aGreenberg, Paul  aCRM at the speed of light :bsocial CRM strategies, tools, and techniques for engaging your customers /cby Paul Greenberg  a4th ed  aNew DelhibMcGraw-Hillc2010  a7, West Patel NagarbNew Delhie110008  axxvi, 662 p. :bill. c24 cm (pbk)  aIncludes index.  aOMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -      aCustomer relationsxManagement.  aElectronic commerce.