TY  - GEN
AU  - Jain,J.N.
AU  - Singh, P. P.
TI  - Modern marketing management: principles and techniques
SN  - 8190420259
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Regal Publications
KW  - Marketing research
KW  - marketing information system
ER  -