TY  - BOOK
AU  - Ramaswamy, V.S. 
AU  - Namakumari, S. 
TI  - Marketing management: global perspective Indian context 
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///(repr.).
CY  - New Delhi 
PB  - Macmillan 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical and index
ER  -