Marketing management
global perspective Indian context
Ramaswamy, V.S.
creator
Namakumari, S.
text
enk
New Delhi
Macmillan
2009(repr.)
1980
4th ed
monographic
eng
xxxix, 878p. 30cm(pbk)
by V.S. Ramaswamy [and] S. Namakumari
Includes bibliographical and index
Marketing
Management
658.8
9780230637290
B-422032-054
UBH/Ven
dpl
820310
20100505120354.0
English